What is F.A.B.?

The Purpose Of FAB

FAB games were initially designed to gain a little exposure for T-Enterprise and get our name out there. They were to engage their audience and provide an example of T-Enterprise’s high quality games. We have now successfully achieved that aim and would like to offer the opportunity to raise awareness of other companies and brands.

The FAB Success

T-Enterprise’s FAB games have been covered by hundreds of media sites because of their topical and controversial nature. Our team literally picks up a topic, designs a game around it and sends a press release out to newswires… All within just 24 hours.

FAB Exposure

FAB essentially reaches thousands of people every week, with the average being between 100,000 and 500,000. We send each game to our 30,000 strong mailing list. It also reaches people via social networking sites like Bebo, Twitter and Facebook. For an idea of just how many people FAB reaches via various social networks, please see the ensuing graph:

• Mucca Chucka – Our most successful game, reaching 7.5 million people.
• Bush's Bootcamp – This game reached over 5 million people.
• Polar Palin – This game reached over 2 million people.
• Boyle's Breakdown – This game, based on the Britain’s Got Talent contest, reached 1 million.

The Benefits For You

There are extensive benefits of investing:

• Your logo will appear on the loader screen, splash screen and website, all of which will have your link behind them.
• The loading screen logo is guaranteed for at least 5 seconds.
• Promotion on various social networking sites, including Twitter, Bebo, Facebook and MySpace

What Is The Goal?

• To generate maximum interest in the game via social networking sites
• To generate maximum interest in the game by encouraging friends to pass on the link.
• Ultimately maximise the uptake of the game and the click through rate to sponsor’s website.