Mobile - Are you launching a new product?
Did you know that a mobile viral game is one of the best ways to grab a potential customers attention? T-Enterprise is the UK's leading viral game company, with over eight years experience in creating fun and exciting viral games.
T-Enterprise's expert team of games designers and developers can build a game to your unique specifications to fully maximise the impact of your product launch.
So now you have your game what can you do with it?
Mobile viral campaigns are a fantastic way to spread the word about your new product. A mobile viral marketing campaign is a marketing campaign that relies on customers to transmit content about a product through the social nature of mobile phones and their unique communication techniques.
Viral marketing campaigns are strategies that encourages individuals to pass your message to others. This creates the potential for huge exponential growth in your message's exposure and influence.
Although the term “viral” is easily confused with the term “virus” they are definitely not the same thing.
Completely different to the harmful viruses that infect computer after computer, a mobile viral marketing campaign will actually have a high rate of transmission between friends, colleagues and other groups to attract people to your product.
This is why a mobile viral marketing campaign must be engaging and offer the person an incentive to pass it on – whether that be information, a joke or a product that would interest the or their friends. And what could be more of an incentive than a fun free game?
A viral game is one of the best ways to create a buzz about your product. T-Enterprise are the UK's experts in creating viral games and can build you the ideal game for your aims.
There are many different ways to conduct a viral marketing campaign including:
- SMS/MMS marketing
- In-game marketing
- Bluetooth marketing
SMS/MMS marketing
SMS and MMS marketing are the simplest forms of mobile viral marketing but its effectiveness can not be underestimated.
SMS viral marketing is when a message is sent as a standard SMS, the idea being that this SMS is then forwarded on thus increasing the messages exposure.
MMS viral marketing uses the features available with MMS so send a message which could contain a picture slideshow, text, video or audio.
Nearly all new phones with a color screen are capable of sending and receiving MMS messages, except for iPhones.
Some mobile networks allow companies to sponsor unrelated messages that are sent between mobile phones.
In-game marketing
T-Enterprise can design and build you any game you like but it can also be an effective marketing tool to not only feature your companies logo within the game but to sponsor the entire game or to deliver a promotional message to drive consumer engagement.
This is known as mobile advergaming or Ad-funded mobile games.
Bluetooth marketing
Bluetooth marketing is similar to SMS or MMS marketing in that the target customer does not have to pay via network rates to spread the message.
It also has the advantage of being permission based and because it uses Bluetooth the transfer speeds are high.
T-Enterprise are the UK's leading viral games company and are perfectly placed to not only build your mobile viral game but to advise you on the best ways to utilise your new marketing tool to gain maximum impact.
These are some examples of what mobile viral marketing can do for you:
- Cost-effective brand awareness
- High-level consumer/brand engagement though interaction and personal recommendations
- Drive “call to action” amongst consumers
- Gather insight on consumers easily and closely monitor campaigns